For Basmeh & Zeitooneh
Basmeh & Zeitooneh started as a grassroots organization in 2012 when a group of volunteers in Lebanon—driven by the plight of Syrian refugees—began a small relief operation. Today, Basmeh & Zeitooneh has grown into one of the largest and most established refugee-led relief organizations in the world, responding to the acute needs of both the displaced and their host communities.
Leoceros redesigned Basmeh & Zeitooneh’s , website, aimed to reflect this evolution—conveying the organization’s scale, credibility, and human-centered mission while enhancing usability and access to resources for both donors and displaced communities.
The core challenge was to design a modern, accessible platform that effectively showcases the organization’s extensive work, highlights real impact stories, and accommodates multilingual functionality.
Leoceros delivered a website that is build around a clean and intuitive structure, using a human-focused design language with emotionally resonant imagery and streamlined navigation. The color palette and visual elements respected Basmeh & Zeitooneh’s branding while emphasizing dignity, hope, and action. The design also prioritized mobile responsiveness and accessibility, ensuring usability across devices and user demographics.
The redesigned website strengthened the organization’s digital presence, improved user engagement metrics, and enhanced donation pathways. It also helped position Basmeh & Zeitooneh as a leading voice in refugee-led humanitarian relief, attracting new partners, volunteers, and supporters globally.
