Habsons Branding

For Habsons
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About Habsons

Habsons is a leading supplier of specialty construction products in Lebanon and the Middle East, offering a blend of creative, aesthetic, and technically
advanced solutions to the construction industry.

Since its inception in 1999, the company has built a strong reputation for providing durable and high-quality wood and decorative concrete products, primarily for external applications. Habsons works closely with homeowners, architects, and decorators to deliver tailor-made solutions that meet specific needs.

Leoceros partnered with Habsons, a leading supplier of specialty construction products in Lebanon and the Middle East, to refresh its brand identity. Known for high-quality wood and decorative concrete solutions since 1999, Habsons sought a modernized look that reflects its growth while preserving its legacy of trust and craftsmanship.

The challenge was to appeal to a new generation of architects, designers, and homeowners without losing the confidence of its loyal customer base. The identity needed to strike a balance between aesthetic appeal and technical credibility.

Leoceros developed a cohesive visual system, including a refreshed logo, updated typography, a contemporary color palette, and adaptable assets for print and digital use.

The new brand identity enhanced Habsons’ visibility and relevance in a competitive market. It resonated with both long-time collaborators and new clients, strengthening the company’s image as a trusted, innovative leader in construction solutions.