For Khatawat
Khatawat is a multi-year program that supports the Sudanese to pursue a
democratic transition in protracted conflict. This goal recognizes that if
Sudan’s civic movement does not receive support in this critical period, the country will
continue with devastating cycles of military rule without any
potential pathway toward eventual civilian power.
Leoceros was tasked with creating a visual identity for Sudan’s democratic transition initiative, focusing on developing a logo that reflects the values of progress, unity, and hope during this pivotal period.
The challenge was to design a logo that blended traditional Sudanese patterns with modern aesthetics to foster a sense of trust and unity. The top of the logo incorporates a staircase motif, representing growth and the steps forward in the democratic journey, while subtly referencing the project’s name, “Khatawat.” Additionally, the design includes elements inspired by Sudanese cultural patterns, with the letter “K” thoughtfully embedded within the logo to reinforce brand identity.
Leoceros delivered a recognizable and impactful logo that embodies the spirit of progress, seamlessly merging cultural heritage with contemporary design to create a lasting symbol for Sudan’s democratic transition.
The final logo successfully symbolized progress and unity, serving as a powerful representation of Sudan’s democratic transition initiative. The design features sharp corners on one side to convey seriousness and circular edges on the other to symbolize hope, striking a balance between resilience and optimism.
