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HAQQI Rebranding

For Save the Children

About Save the Children

Save the Children has been working in Lebanon since 1953 and transitioned to Save the Children International in 2012. For more than six decades, Save the Children has used rights-based approaches to increase access for children, adolescents and youths to quality education, and to strengthen child participation and protection at the family, school and community levels. Save the Children supports families to meet their basic needs, including adequate shelter, and facilitates market driven livelihoods opportunities for youth and caregivers. Save the Children empowers civil society in Lebanon in times of peace and conflict to respond to the needs of all children.

Capìt Logistics is a company with a team that has years of experience in freight forwarding, shipping, relocation, and art-handling services. The name of the company is derived from Latin, it means “captain”, an essential human element whether on land, air or sea which is in direct relation to our core services. It also alludes to the word “capital” related to investment in the company’s high-end services.

HAQQI Logo

Leoceros collaborated with Save the Children to create a complete branding uplift design for HAQQI, an educational program.

Leoceros created a complete branding uplift design for HAQQI. The design was intended to communicate the educational aspect of the program clearly and emphasize the global nature of education as a fundamental right.

The Leoceros team worked closely with Save the Children to understand the purpose and goals of the HAQQI program. The resulting branding design features a playful and bold font that quickly grabs attention, along with an uplifted logo that emphasizes the educational aspect of the program. The logo features a book at the bottom and an orbit around it to represent education as a global right. The new branding effectively communicates the purpose of the HAQQI program and aligns with Save the Children’s mission of improving children’s lives around the world.

HAQQI - Stationery Material
HAQQI Social Media Samples