SUBUL CONSORTIUM Branding

For Save the Children
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About Save the Children

Save the Children has been working in Lebanon since 1953 and transitioned to Save the Children International in 2012. For more than six decades, Save the Children has used rights-based approaches to increase access for children, adolescents and youths to quality education, and to strengthen child participation and protection at the family, school and community levels. Save the Children supports families to meet their basic needs, including adequate shelter, and facilitates market driven livelihoods opportunities for youth and caregivers. Save the Children empowers civil society in Lebanon in times of peace and conflict to respond to the needs of all children.

 

This project involved developing the full branding for Subul, a consortium dedicated to empowering Lebanese communities through Livelihood, Nutrition, Community Support Projects (CSPs), Cash assistance, and support for MSMEs. The branding aims to reflect Subul’s mission of sustainable development, economic growth, and community resilience.

The challenge was to create a vibrant, cohesive brand identity that communicates the diversity and impact of Subul’s work, while resonating with various stakeholders including communities, partners, and donors.

Our solution was a dynamic and modern brand system, blending strong visual elements, a clear color palette, and consistent typography that together convey trust, hope, and empowerment. The branding supports Subul’s storytelling and communication needs across multiple platforms.

The brand identity successfully unified Subul’s communications, improved recognition, and enhanced engagement with key audiences. The guidelines and assets empower internal teams and partners to maintain consistency and strengthen Subul’s presence in Lebanon.