Target 8.9 Branding Identity

For TUI Care Foundation
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About TUI Care Foundation

The TUI Care Foundation is a charitable foundation, initiated by TUI Group (a major tourism business) in 2016.

It is based in the Netherlands and registered as an independent foundation under Dutch law; it is recognized as a public benefit organization (“ANBI” in Dutch) in the Netherlands.

Its core mission: “Building on the potential of tourism as a force for good” — i.e., using the tourism sector’s reach and infrastructure to bring positive social, environmental and economic change in destinations around the world.

TUII Care Foundation Logo

Leoceros worked on promoting sustainable tourism development by creating a cohesive brand identity for the Target 8.9 initiative, aiming to highlight the importance of sustainable tourism practices.

The challenge was to design a visually engaging and consistent brand identity that would accurately reflect the goals of the initiative while appealing to a wide audience.

Leoceros created a unified visual identity that enhanced the initiative’s appeal and effectively supported the promotion of the Target 8.9 sustainable tourism goals.

The resulting brand identity successfully captured and communicated the essence of the sustainable tourism initiative, fostering greater awareness and support for the cause.